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How to Keep Improving at Case Interviews? Step-by-Step Guide

Flavio Soriano

Flavio Soriano

Former Arthur D Little and McKinsey Consultant

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How to Keep Improving at Case Interviews? Step-by-Step Guide

We’ve all been there. You put in hours of preparation for case interviews. You practice until your brain feels fried. You start feeling pretty good about yourself. Then suddenly, you hit a wall. Your progress stalls. You can’t seem to get any better.

It’s easy to get frustrated when this happens. We want to have linear, constant improvement. But growth rarely works that way.

The good news? With the right mindset and targeted strategies, you can break through plateaus to reach new levels of excellence. This isn’t just about acing interviews. It’s about developing lasting skills that will propel your consulting career.

Let’s explore how to keep improving even when you feel stuck. We’ll cover:

  • How to accurately analyze your current skills
  • Mastering the core fundamentals
  • Advanced strategies for next-level performance
  • Creating a customized improvement plan
  • Overcoming common progress plateaus
  • Maximizing the value from practice sessions
  • Cultivating a consultant’s mindset

By the end, you’ll have a roadmap to go from good to great. Time to level up your case interview game!

1. Analyze Your Current Performance

Before trying to improve, you first need to understand your starting point. Think of it like looking down at the base camp before starting your ascent up the mountain. 

Take some time to honestly assess your current case interview performance and identify strengths, weaknesses, and tendencies.

Pinpoint your strengths and weaknesses

Grab a pen and paper. Find a quiet spot. And do some sincere self-reflection.

  • In what areas do you currently excel during case interviews?
  • Where do you consistently struggle or feel less confident?

Really scrutinize your case skills. Maybe quantitative problem-solving is your superpower but you stumble on the qualitative aspects. Perhaps you nail the business analysis but struggle with clearly communicating your findings and recommendations.

Be honest with yourself here. The goal isn’t to beat yourself up over weaknesses. It’s simply to achieve clarity on where you are excelling versus areas for improvement. This understanding serves as the foundation for growth.

Analyze feedback from practice interviews

If you’ve been practicing with peers, coaches, or experienced interviewers, you’ve likely received valuable feedback on your case performance. It’s time to mine those comments for recurring themes.

  • Review your notes from past practice case interviews.
  • Look for positive patterns as well as constructive criticism.
  • Does the feedback point to consistent strengths or weaknesses?

Keep an open mindset here. Feedback can be tough to hear, but it provides priceless data points to fuel your growth. Look for ways you can build on positive feedback while addressing constructive criticism through targeted improvements.

Recognize your own tendencies and habits

Finally, let’s zoom out and observe your own patterns during case interviews. Being aware of your innate tendencies and habits – both good and bad – can indicate areas for refinement.

Consider these questions:

  • Do you have a standard approach for starting and structuring cases? Is this structure flexible and adaptive or rigid and limiting?
  • Are there certain business contexts or case types you feel more comfortable with? Why?
  • Do you tend to invest more time on certain aspects of a case compared to others? How does this impact your performance?
  • Do you have habits – like interrupting the interviewer or not properly closing the case – that hinder your success?

The goal here is simply bringing conscious awareness to innate patterns, not judging yourself. With understanding comes the opportunity for improvement.

So be ruthlessly honest, but also compassionate, during this assessment process. The clearer picture you have of current performance, the more tactical you can be about continuing to improve your case skills.

Addition Tip: Use this skill progression chart to identify your current level and set goals for improvement:

Skill LevelStructuringQuantitative AnalysisQualitative AnalysisCommunication
BeginnerUses basic frameworks with little adaptationCan perform simple calculations with guidanceProvides surface-level insightsStruggles to articulate thoughts clearly
IntermediateAdapts frameworks to fit case specificsPerforms calculations accurately but slowlyIdentifies key business issuesCommunicates findings with some clarity
AdvancedCreates custom, insightful structuresQuickly performs complex calculationsGenerates deep insights from limited dataArticulates ideas clearly and persuasively
ExpertDevelops innovative approaches tailored to each caseDerives meaningful insights from complex data setsProvides unique, actionable recommendationsCommunicates at executive level with confidence

2. Master the Fundamentals

You may feel like you’ve got the basics down. But there is always room for refinement, no matter how experienced you are. Investing in fundamentals is what separates the good from the great.

Perfect logical, flexible case structures

The structure sits at the heart of case mastery. But it’s about more than just memorizing frameworks. True experts develop adaptive approaches to structure that perfectly fit the specific case.

Rather than forcing a pre-existing framework, create a custom structure tailored to the case using what I call the “Insight-Driven Structure” approach:

  • Carefully identify the key issues and objectives in the case.
  • Outline a logical flow that will directly shed light on those issues.
  • Ensure every branch of your structure will lead to meaningful business insights.

A strong structure serves as both a clear roadmap to navigate the case, as well as a vehicle for driving insights that inform your final recommendation. Keep practicing until adaptability and insight generation become second nature.

Sharpen your business acumen and critical thinking

Of course, stellar case performance requires more than just structuring prowess. You also need fundamental business analysis skills to diagnose problems and identify solutions.

Here are impactful ways to develop sharper business acumen:

  • Read business news daily to immerse yourself in real companies and industries.
  • Analyze businesses in your everyday life through a case interview lens. Why is a local restaurant successful? How could a struggling boutique clothing store improve?
  • Practice explaining complex business concepts in simple, engaging ways. Can you break down an insurance company’s business model at a high level?

You should also work on your critical thinking and problem-solving skills:

  • Break down everyday situations as practice cases. For example, analyze why traffic gets congested at a certain intersection during rush hour.
  • Take a business scenario from the news and practice identifying the root issues and proposing data-driven solutions.
  • Learn to think from different stakeholder perspectives, like a CEO versus a customer.

Gradually developing sharper business thinking will serve you incredibly well in case interviews…and well beyond.

Refine quantitative and qualitative analysis

Of course, you need to complement your business acumen with rock-solid analytical chops – both quantitative and qualitative.

Here are impactful ways to improve your quantitative analysis:

  • Drill mental math skills so you can rapidly crunch numbers without a calculator.
  • Look at data sets and practice generating insights. What trends or anomalies do you see?
  • Get comfortable making reasonable assumptions when you lack concrete data.

Then on the qualitative side, focus on:

  • Understanding market dynamics, competitive landscapes, and consumer segments.
  • Identifying potential risks, mitigation tactics, and untapped opportunities.
  • Communicating findings clearly while bringing data to life with stories and analogies.

Having both razor-sharp quantitative abilities and creative qualitative skills makes for a potent case interviewing combination.

3. Develop an Advanced Approach

Truly setting yourself apart from other candidates requires mastering an arsenal of advanced strategies.

Adopt a dynamic, insight-driven approach

Average candidates treat cases like a linear, predictable sequence of steps. The superior candidates drive the case forward dynamically using a recurring loop of insights.

Here is a simple yet potent technique you can use, which I call the “Insight Loop”:

  • Ask a thoughtful, probing question to kick off the loop.
  • Analyze the interviewer’s response and extract potential insights.
  • Push forward one key insight and explain what it means.
  • Use that insight to inform your next probing question.
  • Repeat this loop, diving progressively deeper on key issues.

This creates a flywheel effect compounding insights over the course of the case. You organically uncover the core issues driving the business problem and opportunities.

Such an insight-focused approach keeps you proactively engaged while allowing you to flexibly adapt based on new information uncovered through each loop iteration.

Craft impactful, memorable recommendations

Your final recommendation is the crescendo that your entire case analysis builds towards. To stick the landing, you need a compelling delivery that persuasively sells your key insights and proposed solutions.

Here is an effective recommendation formula:

  • Clearly state your recommendation upfront. Don’t bury the lede.
  • Provide 2-3 concise supporting points explaining your rationale.
  • Acknowledge potential risks, challenges, or mitigating factors.
  • Close by suggesting potential next steps or areas for further analysis.

It’s equally important how you communicate as what you recommend. Practice exuding credibility and conviction when delivering recommendations. This leaves a lasting impact on the interviewer.

Tailor your communication style for maximum effectiveness

Speaking of communication, adapting your style to each case scenario is vital. This ranges from using the appropriate tone and degree of formality to explaining concepts clearly or persuasively as needed.

Here are impactful ways to refine your communication approach:

  • Use the pyramid principle to start with key takeaways before providing details.
  • Apply the “so what?” test to each point you make. How does it connect back to the client’s core problem?
  • Leverage analogies and stories to simplify complex business concepts.
  • Adapt your style – from vocabulary used to tone -depending on whether you are presenting to a CEO or entry-level employee.

It’s not just what you say that matters, but how effectively you are able to tailor your communication style to the audience and case context.

4. Create a Targeted Improvement Plan

Set specific, measurable development goals

First, let’s talk about setting the right goals to guide your continued case mastery. Specific, measurable goals provide clarity on where to focus your energy.

While vague goals like “get better at math” seem intuitive, it’s more effective to use the SMART framework:

Specific: Clearly define the exact skill or area for improvement.

Measurable: Include quantifiable targets to track progress.

Achievable: Ensure the goal is realistically attainable based on your current skill level.

Relevant: Confirm the goal aligns with your overall objective of case interview preparation.

Time-bound: Attach a deadline to create accountability.

For example, a sharp goal might be: “Reduce average time to complete quantitative problems by 25% [specific, measurable] over the next two weeks [time-bound] by practicing mental math for 30 mins daily [achievable, relevant].”

Establish a consistent practice routine

Outstanding case skills are forged through regular, high-quality practice. Maintaining a steady routine is crucial, rather than cramming occasionally.

Here is a simple yet effective practice regimen to consider:

  • Daily skill-building (30 mins): Pump fundamentals like mental math, frameworks, or business concepts.
  • Full-case practice (2-3 times per week): Simulate the real case interview experience.
  • Weekly review and planning (1 hour): Reflect on wins and areas to refine. Set goals for the coming week.

Aim for shorter, focused practice daily rather than marathon sessions. Mastery comes from compounding many small improvements over time.

Implement these targeted practice techniques to address specific areas of improvement in your case interview skills:

Skill AreaPractice TechniqueDescriptionFrequency
StructuringFramework MashupCombine elements from different frameworks to create a custom structure for a given case2-3 times per week
Quantitative AnalysisTimed Math DrillsSet a timer and solve a series of case-relevant math problems as quickly as possibleDaily, 10-15 minutes
Qualitative AnalysisIndustry Deep DivesResearch and analyze a new industry each week, focusing on key trends and challengesWeekly, 1-2 hours
CommunicationVideo FeedbackRecord yourself giving case recommendations and review the footage to improve delivery1-2 times per week
Business AcumenCase JournalKeep a journal of business news articles, analyzing them through a case interview lensDaily, 15-20 minutes
CreativityBrainstorming SessionsPractice generating multiple solutions for real-world business problems within a time limit2-3 times per week

Leverage expert guidance to accelerate growth

Self-study is important, but expert guidance can rapidly accelerate your skills. Here are impactful ways to incorporate outside insights:

  • Seek experienced mentors – like former consultants – for regular practice sessions and detailed feedback. Their real-world expertise is invaluable.
  • Join case-focused online communities to exchange ideas and feedback with fellow candidates.
  • Consider investing in specialized case books/courses or one-on-one coaching to get unbiased, personalized guidance focused on your specific development areas.

In particular, a small group of 3-5 dedicated practice partners, including at least one former consultant, will take your skills to the next level much faster than trying to learn solely through trial and error.

5. Overcome Common Plateaus

Beat case fatigue by refreshing your routine

Practicing cases for weeks or months on end can absolutely lead to burnout. Mental and physical fatigue sets in. Motivation wanes. Here are some tips to defeat case fatigue:

  • Reinvigorate your motivation by visualizing your dream job. Then remind yourself daily why you’re pushing so hard.
  • Celebrate small wins like a performance milestone or feedback on an area of improvement. Progress compounds.
  • Change up your practice routine – try different case types, study formats, or practice partners. Variety beats monotony.
  • Take regular time off for rest and recovery. Come back energized and refocused.

With the right mindset and some creative changes, you can regain momentum past those plateaus.

Seek out challenges beyond your comfort zone

Another common plateau cause is inadequate challenge. Your skills will stagnate if you only practice cases within your existing comfort zone.

Be proactive about diversifying your practice case portfolio:

  • Mix up industries and business contexts – don’t just stick to what you already know well.
  • Tackle a variety of case types like market entry strategy, M&A diligence, profitability analysis, etc.
  • Incrementally increase difficulty – start with basic cases before advancing to highly complex ones.
  • Try cases with significant ambiguity and missing data. Make reasonable assumptions to fill gaps.

Staying outside your comfort zone keeps your brain plastic and skills advancing. Don’t fall into the complacency trap.

Adapt your approach for non-traditional cases

Many candidates also struggle to transfer their case skills to less common scenarios like non-profit, healthcare, or public sector cases. Here are tips for tackling these effectively:

  • Clearly identify the case stakeholders, which may differ from traditional corporate shareholders.
  • Understand how the organization defines value and success for itself.
  • Incorporate both financial and social/environmental impacts into your analysis.
  • Focus on long-term sustainability over short-term profit maximization.

The core case principles remain the same – you’re just applying them through a different lens. Stay nimble.

6. Maximize the Value From Practice

Select high-quality practice partners

Not all practice is created equal. The insights you’ll gain are directly linked to your partner’s skills. Look for these traits:

  • Relevant experience – Former consultants or interviewers provide realistic practice.
  • Strong feedback skills – You need more than just “good job.” Look for detailed, constructive feedback.
  • Reliability – Find committed partners who consistently make sessions a priority.
  • Diversity – Partners with different backgrounds offer fresh perspectives.

Just 2 to 3 dedicated, high-caliber partners will accelerate your progress much faster than dozens of mediocre sessions. Quality over quantity.

Extract and implement focused improvements from each session

Feedback is only helpful if you actively apply it. Be rigorous in extracting value from each practice case:

  • Take detailed notes on feedback provided – both positives and constructive criticism.
  • Identify 1-2 Improvement areas to focus on before your next case.
  • Discuss tactics for addressing those improvements with your partner.
  • Put in the work before your next case to actually improve in those areas.

Then repeat the process – continual enhancement through small focused steps.

Develop a consultant’s mindset beyond just case techniques

Finally, recognize that mastery requires more than just analytical horsepower. You must cultivate the mindset and communication style of a future consultant.

Here are the keys to developing the mindset of a McKinsey or Bain superstar:

  • Immerse yourself regularly in business news and case studies to sharpen your commercial thinking.
  • Practice simplifying complex concepts into compelling stories and analogies.
  • Get comfortable quickly diagnosing the root issue in any business scenario.
  • Ground all your analysis in financial impact and the bottom line.
  • Exude executive presence and credibility, while remaining approachable and trustworthy.

Skills can be learned through practice, but mindset requires conscious focus. Keep molding yourself into a true consulting maven.

Conclusion

Here are some final thoughts as you push onto the next level:

  • View improvement as an endless journey. There is always another summit ahead.
  • Stay curiously hungry for new challenges and skills to develop. Complacency kills growth.
  • Persist through setbacks and plateaus with optimism. Patience and determination pay off.
  • Keep in mind case performance is one piece of the puzzle. Don’t neglect your resume, motivation, and people skills too.
  • Have fun! Passion will fuel you much further than anxiety or perfectionism.

You’ve got this. Now get after it!

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